This course will enable you to successfully use creative equity marketing techniques to create more closed transactions, even in a tight cash market. You'll learn how to create more opportunities for moving property and delivering added value to your clients by mastering the art of exchanging your client's for sale property for a new property that provides the benefits your client is seeking. In addition to learning how to effectively participate in a marketing session, you'll discover the potential of an expanded marketing network and increased client satisfaction. Alternative methods of transaction structuring will be demonstrated and more than 25 reasons why a real estate exchange may be beneficial to a client will be discussed. Also, the application of the tax law and legal regulations will be covered.