Introduce your clients to the real estate auction as an additional method of selling and purchasing real estate. In this session, you'll: learn about commission opportunities and the phenomenal growth of real estate auctions as a marketing and selling tool; review objective criteria to determine whether an auction is an appropriate selling tool; examine the entire auction marketing process from listing contract through settlement; compare and contrast the auction method with traditional brokerage; review benefits and detriments of auction marketing; and identify how to choose the right auction firm.