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Brokerage & Management


Implementing Profit Driving Initiatives

Session #: 267-37
Presenter(s): Steve Harney
Session Length: 2:00 hr.
Event: Triple Play 2007
Date: December 4-6, 2007

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Increasing profitability is the issue for every real estate company. Whether introducing ancillary businesses, redistributing marketing dollars or establishing agent-paid technology fees, agent buy-in is critical. In this session, you'll discover how to maintain agent loyalty through a changing market. Some of the elements covered include: pragmatically analyzing the numbers; introducing the concept powerfully through leadership; successfully building team support through effective communication; creatively structuring a follow-up system that will inspect what you expect; and intelligently rewarding the team for achieving stated goals. If you are considering implementing a new initiative, don't miss this program!



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