Want to spin the doors on your store? Then join retail experts Rich Kizer & Georganne Bender for Champagne Strategies on a Beer Budget!, a presentation based on their best selling book! Kizer & Bender will share their favorite Retailer Tested, Real-life Retail Sales Building Ideas ...Real promotions from real retailers! You'll come away with a calendar full of In-store Events & Promotions, Retail Advertising Strategies and Tricks of the Trade you can use immediately build traffic and increase sales. We're talking Big Bang for Little Bucks! We're talking about shocking your competition and thrilling your customers without spending a fortune!