Your brand is your image. It's the customer's perceived identity of your product. Your brand could be your product, special services, even your company. Your brand is the mental picture that flashes in customer's minds every time they see or hear your brand name. Tiffany...The Gap...Nordstrom...Florsheim. Who makes their merchandise? Who cares! Does the average customer go to Starbucks for just the coffee? Nope. It's more than that because the customers do not base their preferences on just what these stores sell; they base them on how those stores make them feel. The trick is to think like a brand, but act like a retailer. Think branding is hard? Forget about it! Rich Kizer & Georganne Bender will share their easy to implement strategies to create top of the mind brand awareness. No text book theories here, you'll leave armed with branding strategies and tactics you can use immediately to increase your store's brand awareness.