It all comes down to understanding people - people from different generations, with different values and thoughts, different motivations and sensitivities. Your customers and your workforce have never been as generationally diverse as they are today. During a typical day in your store, you will work with LOMLOTs, Baby Boomers, Generation Xers, and Millennials. How you interact with each one depends upon their age because that greatly affects who they are - their likes and dislikes, values, beliefs, and lifestyle all relate directly to their generation.