One of the first challenges developers face when deciding whether or not to develop a green building is the cost of documentation and certification. Does it make sense to develop a green building and not pursue certification or is the only way to truly develop a green building through certification? Join this panel of developers and green development consultants as we discuss green building certification versus developing a green building without pursuing certification. The panelists will discuss the benefits and costs of green building certification and why it makes strategic and economic sense to use certification systems for buildings in some instances and why it is better to pursue non-certification on buildings in other instances. Participants will be able to better gauge if green building certification is right for their next project.