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General Session


CHA Usage & Attitude Study-$30 Billion Dollars One-Crafter-at-a-Time

Session #: 356-S103
Session Length: 1:30 hr
Event: 2006 CHA Winter Convention
Date: January 29-February 2, 2006

Purchase Media - Session #: 356-S103
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The new CHA Usage & Attitude Study reveals crafts industry sales are at a record level, over $30 Billion! CHA research also confirmed that 75% of households across America contain at least one member who has crafted. This seminar will provide detailed information on the research findings and annual projections.Market research can sometimes be confusing. With all the information available, how do you interpret and respond to it? Attend this session to learn how to implement market research results for a greater return on your investment. This is a formal in-depth presentation that will provide useful insights and guide action plans for your business.



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