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General Session


Twenty Trends for 2010: Retailing in an Age of Uncertainty

Session #: 356-G201
Session Length: 1:30 hr
Event: 2006 CHA Winter Convention
Date: January 29-February 2, 2006

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2010 is only five short years away, but the retail world in 2010 will be substantially different than it is today. Consumer targets, categories, channels of distribution, and companies will all undergo radical transformation. What does the future hold in store for regional malls, Internet marketing, branding, globalization, and trading partner behavior? How will changes in the economy, consumer behavior, real estate markets, marketing practices, and competitor dynamics affect your company's future? Retail Darwinism will continue during this period; many companies and brands won't survive. What will leading companies do in order to thrive?



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