Get out of the cockpit and Into the cabin. Inside the cockpit, you are on auto pilot. Performing the same things, making the same exact decisions time after time. It's enclosed. Shut off from the outside world. In this presentation 1000Watt Consulting will usher you into the cabin of new thinking. It's where your customer resides. And where new ideas are flourishing and old ideas have withered away. Learn how brands like Apple, Jet Blue, W Hotels and HGTV are building products and offering services that create unconditional love from their their customers. Discover how you can too. Bring a flight bag. You'll need them to store all the takeaways.