E-mail is the sales associate's most valuable marketing tool. This session will show you just what it takes to increase your income by at least 20 percent, while reducing expenses by as much as 40 percent through the proper use of e-mail and e-mail marketing techniques. Contents include: choosing the right provider; using e-mail management software; top marketing uses for e-mail; and using an e-mail newsletter as your most powerful, inexpensive marketing tool.