Does school improvement happen if the public doesn't learn about the change? How do you break through the white noise on education reform? Effective communication can seem like a daunting challenge, particularly with so many blogs and Web sites weighing in on what's happening in your school. During this interactive session, the presenter, a policy blogger, will discuss what it takes to get noticed by the media; how to drive your reforms into new media outlets, such as blogs and Web sites; and how to ensure that key audiences both understand your improvements and learn what they can do to support them. The session will use recent media coverage and issues from the audience to map out a strategic media approach and discuss successful outcomes.