CHA members are invited to participate in this exclusive forum where discussions of one of the most critical issues of our industry will be explored — building retail traffic by maintaining your loyal customers and attracting new ones. Join us for this important discussion as an expert business consultant from the tompeters!company and the new CHA Chief Governance Officer facilitate the generation of ideas for driving retail traffic to your store. Participate in discussions on ways to create true point of difference at retail, formulate an integrated plan and develop communication and marketing vehicles that work.