Get ready for some crowd control! Shoppertainment — the fine art of running in-store events and promotions — is the perfect way to differentiate your store from your competition, build a buzz about town, and thrill your customers all at the same time! Join retail gurus, Rich Kizer & Georganne Bender, and learn what it takes to run your own successful in-store events and promotions, plus all the pre and post planning essentials you'll need to go along with them.