So, how much is your store worth? Only what you're willing to put into it. Customers are S.O.S. — Sick Of Shopping. They complain that too many stores look and feel the same: stale, uninspired and staffed with people who look like they'd much rather be somewhere else, doing something else. Now, you might read this and think, "not in my store!", but what if your perception is wrong? How your customers view your store is what counts, and today's savvy customers want to shop in stores that CRACKLE!