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Designer


No Risk Path to New Customers - New Revenue

Session #: 357-S117
Presenter(s): Karen Ancona; Beth Mauro; Karen Bremer; Pat Herring; Jill MacKay
Session Length: 1:15
Event: 2007 CHA Winter Convention
Date: January 27-30, 2007

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Study after study reveals that today's consumer is motivated to buy affordable luxuries that reflect a personal sense of style. Learn how you can develop a new revenue stream and bring future crafters into your existing independent store by selling exactly what consumers want. In this seminar you will be given a plan for risk-free expansion into selling handcrafted, affordable luxury goods. No change to your existing inventory is necessary. Your initial investment is under $100. Good margins and new customers! In this seminar retailers will learn how source from designers and professional craft producers, how to create a store within a store, and how to promote the new products. Learn how to identify and work with designers to create a new department that brings in new-found profits.



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