In the next year-the next 20 years, brands, companies and retailer success will be defined by one major factor—the Millennial generation and their 75 million heads, hearts and wallets. Come hear Patrick Meyer, marketing thought leader/innovator and young adult expert, share the secrets to capturing this critical business building opportunity and its near to longer term success. He will share insights and approaches that throw open the FRONT DOOR to the "millennials" and finish with a simple "Immediate Do's & Don'ts" Action Plan that you can use days after attending this high energy session. Plus there is an added bonus to his lively topic: joining Patrick will be Debbie & Becky Millsop, 17 year-old twins from the U.K who were taught to make jewelry, cards and gifts by their mother and have turned their passion into a successful business. They will be sharing their generation's attitudes and usage of crafts and hobbies. Come to find out about this emerging source of future profits (or come to better understand your millennial children or grandchildren!).