Session #: 357-S138
Presenter(s): Joanne Fink Session Length: 1:15 Event: 2007 CHA Winter Convention Date: January 27-30, 2007
Art Licensing can be extremely profitable, but it is incredibly competitive. How can you improve your chances for success? Art licensing expert Joanne Fink will teach you how to create your own strategic licensing plan. She'll discuss brand awareness, how to develop artwork specifically for licensing, how to determine which product categories to license your work, how to identify and evaluate potential licensees, how to contact manufacturers and how to present your work.
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