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Art Licensing Part 2: Effective Marketing Strategies for the Art Licensing Business

Session #: 357-S138
Presenter(s): Joanne Fink
Session Length: 1:15
Event: 2007 CHA Winter Convention
Date: January 27-30, 2007

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Art Licensing can be extremely profitable, but it is incredibly competitive. How can you improve your chances for success? Art licensing expert Joanne Fink will teach you how to create your own strategic licensing plan. She'll discuss brand awareness, how to develop artwork specifically for licensing, how to determine which product categories to license your work, how to identify and evaluate potential licensees, how to contact manufacturers and how to present your work.



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