If you are content to do "the same old, same old" things your store has been doing for 20 years while the world charges forward at light speed—then stay away from this session with Patrick Meyer. But if you want to gain an advantage in the marketplace—using small, medium and large ideas from the emerging marketing world—then get your seat at this provocative, innovation focused, high energy session. He will give you a simple framework on approaches and tools you can use—and illustrate each with interesting examples from America's top marketers (e.g. Apple, Coca-Cola, Victoria's Secret, Virgin, Starbucks.) All participants walk away with Meyer's "Marketing Innovation Top 10 Secrets."